Posted on March 24, 2017 by Maciej Heyman
(Washington State Superior Court for the County of King) A lawsuit was filed on Thursday, March 23rd on behalf of Leon Hendrix, his business partner Andrew Pitsicalis and their companies, Rockin Artwork, LLC & Purple Haze Properties, LLC for Defamation, Trade Libel, Tortious Interference, and Violations of the Consumer Protection Act. The new lawsuit stems from a false and misleading press release Experience Hendrix, LLC and Authentic Hendrix, LLC put out announcing their latest misguided attempt to deny Leon Hendrix, Andrew Pitsicalis and their companies’ entitlements to create Jimi Hendrix products, which they have done legitimately for over a decade.
“I can’t imagine that my brother Jimi wouldn’t have looked out for me as he did so many times when he was alive. I also believe he would want his nieces and nephews to benefit from his legacy as well, and that is all we keep trying to do. Run our companies and benefit from our vision of Jimi, and the courts have agreed. We just want to be allowed to do our part in peace. That’s all,” explains Leon Hendrix.
“We have filed this suit to show the world, once again, that Leon and his Family have a right to Jimi’s legacy too. We have built two great companies that produce amazing products for Jimi’s fans. We are an alternate source to obtain a license granting use of our proprietary and exclusive images and other assets not available to the estate since they belong to Rockin Artwork & Purple Haze Properties,” states Andrew Pitsicalis.
In a series of rulings starting in 2006 various federal trial courts and courts of appeals in various districts have affirmed that Experience Hendrix, LLC and Authentic Hendrix, LLC have no exclusive right to Jimi Hendrix products, limited the scope of their trademarks, and reaffirmed the Leon Hendrix, his partner Andrew Pitsicalis, and their companies rights to create and market their own Jimi Hendrix products. Claims such as Mr. Pitsicalis being a “serial infringer” could not be further from the truth as has been proven in several legal proceedings. In an effort to be fully transparent in the public, one instance arose in 2009 where Pitsicalis was found to have engaged in infringing activity and has since ceased.
Given Rockin Artwork, LLC and Purple Haze Properties, LLC legal victories, legitimate Jimi Hendrix merchandise has been created by these companies for over a decade in the form of posters, t-shirts, glassware, and more that is available in stores like Walmart, Kmart, KHOLS, Old Navy, Urban Outfitters, Zumies, Forever 21. They also have created Jimi Hendrix products with legendary companies like Zippo International and BIC Lighter International. Jimi’s Cannabis Collection, a Cannabis Lifestyle brand utilizes, psychoactive and non-psychoactive elements of the plant, working with the top doctors & scientists in cannabinol research. Jimi’s Meds helps treat patients, with cancer, PTSD, neuropathy, anxiety, pain, lupus, fibromyalgia, and many other horrible illnesses.
The rulings and orders supporting Leon Hendrix, Andrew Pitsicalis and their companies, Rockin Artwork, LLC & Purple Haze Properties, LLC can be found here:
Counter Suit Filed in Washington 3/24/17
2006 Ruling that Experience Hendrix has no General Right of Publicity in Jimi Hendrix
2006 Affirmation By 9th Circuit that Experience Hendrix has no General Right of Publicity in Jimi Hendrix
2008 Order in Vodka Case which finds that Experience Hendrix’s trademarks were infringed by the specific trademark used by the Defendant but not because of Association with Jimi Hendrix, but because of other very similar elements of the Vodka Trademark. And thus again Experience Hendrix does not control Jimi Hendrix generally.
2009 Preliminary Injunction Order that did establish the use of the name “Hendrix” in business and domain names, an associated logo, and an authentic Jimi Hendrix signature did infringe Experience Hendrix Trademarks, but reaffirmed that general images and likenesses of Jimi Hendrix did not infringe Experience Hendrix Rights, nor did the use of the names “Hendrix” and “Jimi Hendrix” to describe those images and likenesses so Andrew Pitsicalis and his businesses (in partnership with Leon Hendrix) could continue to do so. This order is also the only behavior by Andrew Pitsicalis that has ever been found to be infringing and he has abandoned it all since 2009. Thus not a “serial” infringer.
2011 Order on summary judgment in the same case as the 2009 order above. It established that the rulings in the preliminary order are now permanent and additionally established that Andrew Pitsicalis and his companies (partnered with Leon Hendrix) could also use any Jimi Hendrix Song Titles with their products. These particular rulings were never appealed by Experience Hendrix.
2015 Georgia Federal District Court Order denying most of Experience Hendrix’s motion for preliminary injunction over a Leon Hendrix and Associates Business called Purple Haze Liquor where the product and its advertising were not found to be likely to infringe any of Experience Hendrix’s Trademarks, specifically noting that association with Jimi Hendrix the person was not a problem. It did find an issue with the use of the word Jimi in online contexts but that was limited to the liquor products only and still subject to later motions had the case not settled.
By Austin Hopper
With the OPEN FOR BUSINESS sign lit in bright green over California and twenty eight other states, the cannabis business is seeing a flood of new products. Most of these new products will have a hard time standing out from the crowd Fortunately, Andrew Pitsicalis has partnered with Leon Hendrix to create Purple Haze Properites, a licensing firm that is dedicated to protecting and spreading the legacy of the late great Jimi Hendrix by partnering with the best of the best to create quality branded cannabis related products.
“Leon and I looked at Privateer Holdings, and we saw the money that was being made by that company in the cannabis industry using Bob Marley’s estate and it all just clicked,” said Pitsicalis recently as we sat down in Purple Haze’s Sunset Strip office. “I have been involved in the cannabis business for over 25 years, and as Leon and I look to extend Jimi’s legacy weed just made sense. Weed was such an important creative and medicinal part of Jimi’s life, that creating a brand of high quality products that Jimi would be proud of just made sense for his legacy.”
Purple Haze Properties plans include Worldwide Licensing and Distribution of “Jimi’s Cannabis Collection,” and will include three divisions including Jimi Genetics (Division Of Strains & Concentrates), Jimi’s Edibles (Division of Infused Consumable Products), and Jimi’s Meds (CBD topical and mist applications).
“When you take everything into account and think of how expensive it is to launch a new brand just so people know you are, having a licensed brand is a no-brainer. Someone as popular as Jimi gives you access to all their fans through social media for free. And if you are a dispensary that is overwhelmed with new product with no marketing behind it, to have a product that has Snoop, Willy or Jimi’s name on it gives you confidence that a consumer will try it at least once,” continued Pitsicalis. “In addition in today’s crowded marketplace when prices are being slashed due to the amount of supply, you can demand more wholesale for your product with a brand name like Jimi behind the product.
National High International Inc. based out of Canada was one of the first companies to partner with Purple Haze, and had this to say about the partnership “Jimi Hendrix is one of the most legendary
rock guitarists of all time and this partnership should create instant brand recognition for our edible marijuana products by Jimi’s fans across North America,” said David Posner, CEO of Nutritional
High. “Entering into brand partnerships with the world’s foremost marijuana-related artists is a core component of our strategy, and we are honored to become part of Jimi’s legacy.”
Silver State Trading, Purple Haze’s distribution partner in Nevada, California and Colorado explained why this deal was so important in a growing market. ”Dispensary experience in more established cannabis markets clearly emphasizes the value of carrying broad product portfolios across numerous categories. Moreover, in a newly regulated marketplace like Nevada, brand reputation for new business entities will be critical to create customer loyalty,” said Silver State Trading co-President and co-CEO John Sutton. “Our goal is to provide Nevada dispensary operators with the highest quality cannabis products across a range of categories. Jimi’s Cannabis Collection strains, concentrates & accessories offer legal businesses a well-known music icon, his loyal and growing fan base, and eye-catching graphics.”
Other partners include California’s Finest, Zippo and e-njoint in the Cannabis markets.
Purple Haze properties is not stopping with Hendrix branded properties, and has expanded its umbrella to include Jack “The Emperor Of Hemp” Herer, Motorhead, Anthrax, DIO, Pony Boy of Los Marijuanos, Baby Bash, Berner, Nathan Fletcher, Digital Underground, James Brown, Old Dirty Bastard, 311, Hector David Jr. & Charlo Greene and more coming this year...
“We have also recently arranged deals for CBD lines from Mike Tyson and Riddick Bowe,” both Heavyweight World Boxing Champions, said Pitsicallis as his smile widens at the idea of the future. “As more and more states and markets are opened up to us, the market is only going to grow.”
Is there any concern about over-saturation?
“The market is growing too fast right now to worry about over-saturation. We only sign those celebrities that we think we can help in this market. Some are national brands and some are not, but if we decide to work with you then you know you are going to get our best,” continued Ptisicalis. “We have had amazing success, and we are already seeing there are companies trying to compete with us, and we take that as a compliment. The good news is that we are already three steps ahead and ready to release new and innovative products.”
Without a doubt Purple Haze’s most ambitious project to date is their plan for a series of Purple Haze Lounges. Pitsicalis has partnered with Isaac Tigress, one of the founders behind not only The Hard Rock Hotel but the House Of Blues.
“Leon and I and some other associates, went to India to meet with Isaac who had retired to India. We spent weeks there, praying in Ashram and just waiting for Isaac to give us his vision,” Pitsicalis said while discussing how the partnership with Tigress started. “It will have themed rooms, private clubs, twenty five luxury hotel suites, and a private luxury rooftop pool. This one hundred thousand square foot complex will be cannabis patient friendly, however the level of cannabis use will depend on state laws.”
The team has raised over $100 million to date for their first Hollywood location, and are currently in the process of putting together the permits. Their hope is to have the project completed by the end of the decade, with plans to expand to other cannabis friendly states such as Nevada and Colorado, before going international with the concept.
“We are building something that is an homage to the artist, and to the people who love the things that Jimi stood for,” Pitsicalis continued with a smile. “I am very blessed to be involved.”
“But you know what is really exciting for us, and this is the thing that the new big groups coming into the market will never get.” finished Pitsicallis, “It’s that Leon and I have not forgotten about the patient. I can’t tell you the feeling I get when I give a stage four cancer patient Jimi’s meds. There are so many people that have had their lives changed by this product, and social media has changed the tide of public perception towards legalization. No matter what happens now this miracle product is here to stay.”
With Christmas coming in just a few days, expect most major retailers to be busy and bustling. Skip the madness of your local Wal-Mart and pick up some California Finest pre-rolled cannabis joints to light up the season.
As cannabis legalization continues to sweep throughout the U.S., high-grade pot is now available in the form of packaged pre-rolls. California Finest marijuana cigarettes boasts some of the finest strains the West Coast has to offer in a beautifully designed box not unlike regular cigarettes, with each package containing five joints that weigh 3.5 grams altogether.
Taking up the mantle as America’s first marijuana cigarette brand, California Finest also offers cannabis with rock music fans in mind, with special strains dedicated to acts such as Jimi Hendrix, Motorhead, and Anthrax.
Take a look at our five favorite packs for stocking stuffers, which you can find in several fine dispensaries throughout California.
Jimi’s Cannabis Collection – Purple Haze
There’s no finer experience than getting stoned while listening to Jimi Hendrix. This nostalgic hybrid is best used for stress, depression, or listening to your headphones for hours on end.
This indica-dominant hybrid should hit you just as heavy the snarling guitar riffs provided by its namesake. Light these up to relieve stress and other major health disorders such as Parkinson’s Disease and Alzheimer’s.
A Sativa blend with more than enough power and energy to equal the metal masters of Anthrax. A perfect smoke to cure the aches and pains from mosh pitting.
If cannabis connoisseur B-Real is raving about this up and coming hybrid strain, then you know it’s a delicious smoke. Burn one down to ease nausea or melt stress away.
If you weren’t fortunate enough to attend this year’s Emerald Cup competition, you can at least smoke the best strain in show. This special breeder pack comes from the infamous 3rd Gen Fam, whose brilliantly grown strains have won over 35 awards.
Purple Haze Properties, LLC was founded through a partnership between Andrew Pitsicalis and Leon Hendrix, blood brother to the legendary guitar icon. Purple Haze Properties, LLC is one of the premiere sources for Jimi Hendrix cannabis related products. They participate in all aspects of the cannabis industry including Licensing, Social, Medical, Music and Entertainment areas.
About Andrew Pitsicalis
With over 20 years in the Cannabis Industry, from Cultivation, to Production, Sales, Education, Media and Consulting. Mr. Pitsicalis , owned one of the largest high end functional glass distribution companies in the world. With the works of the greatest glassblowers he has distributed these fine works to hundreds of smoke shops and collectors. He was an original partner in, Cannabis travel events, High Times events and has had his Glass Collections and Genetics featured in Cannabis Magazines throughout the years. He is a member of Cannabis Science, a leader in cannabis scientific research as there, brand and licensing director and sit on there policy advisory board. Purple Haze Properties, LLC was founded through a partnership between Andrew Pitsicalis and Leon Hendrix, blood brother to the legendary guitar icon. Purple Haze Properties, LLC is one of the premiere sources for Jimi Hendrix cannabis related products. They participate in all aspects of the cannabis industry including Licensing, Social, Medical, Music and Entertainment areas.