By Austin Hopper
With the OPEN FOR BUSINESS sign lit in bright green over California and twenty eight other states, the cannabis business is seeing a flood of new products. Most of these new products will have a hard time standing out from the crowd Fortunately, Andrew Pitsicalis has partnered with Leon Hendrix to create Purple Haze Properites, a licensing firm that is dedicated to protecting and spreading the legacy of the late great Jimi Hendrix by partnering with the best of the best to create quality branded cannabis related products.
“Leon and I looked at Privateer Holdings, and we saw the money that was being made by that company in the cannabis industry using Bob Marley’s estate and it all just clicked,” said Pitsicalis recently as we sat down in Purple Haze’s Sunset Strip office. “I have been involved in the cannabis business for over 25 years, and as Leon and I look to extend Jimi’s legacy weed just made sense. Weed was such an important creative and medicinal part of Jimi’s life, that creating a brand of high quality products that Jimi would be proud of just made sense for his legacy.”
Purple Haze Properties plans include Worldwide Licensing and Distribution of “Jimi’s Cannabis Collection,” and will include three divisions including Jimi Genetics (Division Of Strains & Concentrates), Jimi’s Edibles (Division of Infused Consumable Products), and Jimi’s Meds (CBD topical and mist applications).
“When you take everything into account and think of how expensive it is to launch a new brand just so people know you are, having a licensed brand is a no-brainer. Someone as popular as Jimi gives you access to all their fans through social media for free. And if you are a dispensary that is overwhelmed with new product with no marketing behind it, to have a product that has Snoop, Willy or Jimi’s name on it gives you confidence that a consumer will try it at least once,” continued Pitsicalis. “In addition in today’s crowded marketplace when prices are being slashed due to the amount of supply, you can demand more wholesale for your product with a brand name like Jimi behind the product.
National High International Inc. based out of Canada was one of the first companies to partner with Purple Haze, and had this to say about the partnership “Jimi Hendrix is one of the most legendary
rock guitarists of all time and this partnership should create instant brand recognition for our edible marijuana products by Jimi’s fans across North America,” said David Posner, CEO of Nutritional
High. “Entering into brand partnerships with the world’s foremost marijuana-related artists is a core component of our strategy, and we are honored to become part of Jimi’s legacy.”
Silver State Trading, Purple Haze’s distribution partner in Nevada, California and Colorado explained why this deal was so important in a growing market. ”Dispensary experience in more established cannabis markets clearly emphasizes the value of carrying broad product portfolios across numerous categories. Moreover, in a newly regulated marketplace like Nevada, brand reputation for new business entities will be critical to create customer loyalty,” said Silver State Trading co-President and co-CEO John Sutton. “Our goal is to provide Nevada dispensary operators with the highest quality cannabis products across a range of categories. Jimi’s Cannabis Collection strains, concentrates & accessories offer legal businesses a well-known music icon, his loyal and growing fan base, and eye-catching graphics.”
Other partners include California’s Finest, Zippo and e-njoint in the Cannabis markets.
Purple Haze properties is not stopping with Hendrix branded properties, and has expanded its umbrella to include Jack “The Emperor Of Hemp” Herer, Motorhead, Anthrax, DIO, Pony Boy of Los Marijuanos, Baby Bash, Berner, Nathan Fletcher, Digital Underground, James Brown, Old Dirty Bastard, 311, Hector David Jr. & Charlo Greene and more coming this year...
“We have also recently arranged deals for CBD lines from Mike Tyson and Riddick Bowe,” both Heavyweight World Boxing Champions, said Pitsicallis as his smile widens at the idea of the future. “As more and more states and markets are opened up to us, the market is only going to grow.”
Is there any concern about over-saturation?
“The market is growing too fast right now to worry about over-saturation. We only sign those celebrities that we think we can help in this market. Some are national brands and some are not, but if we decide to work with you then you know you are going to get our best,” continued Ptisicalis. “We have had amazing success, and we are already seeing there are companies trying to compete with us, and we take that as a compliment. The good news is that we are already three steps ahead and ready to release new and innovative products.”
Without a doubt Purple Haze’s most ambitious project to date is their plan for a series of Purple Haze Lounges. Pitsicalis has partnered with Isaac Tigress, one of the founders behind not only The Hard Rock Hotel but the House Of Blues.
“Leon and I and some other associates, went to India to meet with Isaac who had retired to India. We spent weeks there, praying in Ashram and just waiting for Isaac to give us his vision,” Pitsicalis said while discussing how the partnership with Tigress started. “It will have themed rooms, private clubs, twenty five luxury hotel suites, and a private luxury rooftop pool. This one hundred thousand square foot complex will be cannabis patient friendly, however the level of cannabis use will depend on state laws.”
The team has raised over $100 million to date for their first Hollywood location, and are currently in the process of putting together the permits. Their hope is to have the project completed by the end of the decade, with plans to expand to other cannabis friendly states such as Nevada and Colorado, before going international with the concept.
“We are building something that is an homage to the artist, and to the people who love the things that Jimi stood for,” Pitsicalis continued with a smile. “I am very blessed to be involved.”
“But you know what is really exciting for us, and this is the thing that the new big groups coming into the market will never get.” finished Pitsicallis, “It’s that Leon and I have not forgotten about the patient. I can’t tell you the feeling I get when I give a stage four cancer patient Jimi’s meds. There are so many people that have had their lives changed by this product, and social media has changed the tide of public perception towards legalization. No matter what happens now this miracle product is here to stay.”
With Christmas coming in just a few days, expect most major retailers to be busy and bustling. Skip the madness of your local Wal-Mart and pick up some California Finest pre-rolled cannabis joints to light up the season.
As cannabis legalization continues to sweep throughout the U.S., high-grade pot is now available in the form of packaged pre-rolls. California Finest marijuana cigarettes boasts some of the finest strains the West Coast has to offer in a beautifully designed box not unlike regular cigarettes, with each package containing five joints that weigh 3.5 grams altogether.
Taking up the mantle as America’s first marijuana cigarette brand, California Finest also offers cannabis with rock music fans in mind, with special strains dedicated to acts such as Jimi Hendrix, Motorhead, and Anthrax.
Take a look at our five favorite packs for stocking stuffers, which you can find in several fine dispensaries throughout California.
Jimi’s Cannabis Collection – Purple Haze
There’s no finer experience than getting stoned while listening to Jimi Hendrix. This nostalgic hybrid is best used for stress, depression, or listening to your headphones for hours on end.
This indica-dominant hybrid should hit you just as heavy the snarling guitar riffs provided by its namesake. Light these up to relieve stress and other major health disorders such as Parkinson’s Disease and Alzheimer’s.
A Sativa blend with more than enough power and energy to equal the metal masters of Anthrax. A perfect smoke to cure the aches and pains from mosh pitting.
If cannabis connoisseur B-Real is raving about this up and coming hybrid strain, then you know it’s a delicious smoke. Burn one down to ease nausea or melt stress away.
If you weren’t fortunate enough to attend this year’s Emerald Cup competition, you can at least smoke the best strain in show. This special breeder pack comes from the infamous 3rd Gen Fam, whose brilliantly grown strains have won over 35 awards.
Purple Haze Properties, LLC was founded through a partnership between Andrew Pitsicalis and Leon Hendrix, blood brother to the legendary guitar icon. Purple Haze Properties, LLC is one of the premiere sources for Jimi Hendrix cannabis related products. They participate in all aspects of the cannabis industry including Licensing, Social, Medical, Music and Entertainment areas.
About Andrew Pitsicalis
With over 20 years in the Cannabis Industry, from Cultivation, to Production, Sales, Education, Media and Consulting. Mr. Pitsicalis , owned one of the largest high end functional glass distribution companies in the world. With the works of the greatest glassblowers he has distributed these fine works to hundreds of smoke shops and collectors. He was an original partner in, Cannabis travel events, High Times events and has had his Glass Collections and Genetics featured in Cannabis Magazines throughout the years. He is a member of Cannabis Science, a leader in cannabis scientific research as there, brand and licensing director and sit on there policy advisory board. Purple Haze Properties, LLC was founded through a partnership between Andrew Pitsicalis and Leon Hendrix, blood brother to the legendary guitar icon. Purple Haze Properties, LLC is one of the premiere sources for Jimi Hendrix cannabis related products. They participate in all aspects of the cannabis industry including Licensing, Social, Medical, Music and Entertainment areas.
By Chris Sandburg / in Momentum & Growth, Momentum Stocks, Sector Watch, Stocks / on Friday, 16 Dec 2016 01:00 AM / 0 Comment / 286 views
Green Cures & Botanical Distribution Inc (OTCMKTS:GRCU) gained 202% since November 22 and December 6 on practically no fundamental developments. Since the December 6 highs, the company has corrected 30%, and there may be an opportunity to get in at a discount ahead a return to the upside momentum. Without any real developments, it’s difficult to gauge whether the correction is a market realignment, or just a temporary blip. In an attempt to fall on one side or the other, let’s take a look at what little the company has reported, and what it means going forward.
So, the catalysts (if we can call them that) primarily revolve around the relationship between Green Cures and an entity called Purple Haze Properties LLC. Purple Haze Properties was founded by way of a partnership between its founder and now CEO Andrew Pitsicalis, and Leon Hendrix. The latter is a blood brother to his better known brother, Jimi. The relationship is a bit tough to define, with the information available pretty convoluted, but it looks like this is what’s going on: Green Cures is designing and developing products (drinks, hemp infused edibles, that sort of thing) and handing them over to Purple Haze for branding. Purple Haze then attaches them to some celebrity, or band, or something along those lines, and the two comes split the take on sales generated from product, or product line, in question.
The most recent example of this, and the latest press release (and in turn, the only real driver behind the momentum seen in its stock price) is line of CBD and THC sodas, available in four flavors, and branded by association with the Digital Underground. The latter is a hip hop group formed in the late 1980s, that counted Tupac Shakur among its member roster.
The drink launched at the Fifth Annual MMJ Convention in Las Vegas, which was attended by 10,000 individuals, and accompanied a host of other Green Cures, Purple Haze products – bath and body products, a drink aligned with Jimi Hendrix, and a few other things.
Now, this isn’t really that important a release – it’s a pre launch event with some (albeit high) interest from potential customers. So why are we discussing it? Well, we’re highlighting it because we’ve seen what it’s done to this company’s market capitalization. If this sort of announcement can add treble digit gains before the launch of a product, we think that there’s potential for another substantial run as the story develops, and the product matures towards distribution. Further, we don’t think that it’s going to take long.
Alongside the latest press release, Green Cures reported the following:
So, we should see a few more releases before the year draws to a close, and these should give the company a boost as they hit. If they come in succession, we should see some sustained momentum.
Looking at the bigger picture, this is a company that generates revenues (which is more than can be said for many of the entities enjoying cannabis related gains) and that takes the sting out of the risk side of the equation on a speculative exposure. It doesn’t remove the risk entirely, of course – at the end of the day we’re talking about a microcap with a lot of shares outstanding (even with the latest retired 300 million) in the very early stages of its development – but at its current price, we think Green Cures is well worth a punt.